Welcome to LUFT

We regularly publish our views on disruptive companies, online travel distribution, marketing and tech. No ads, no cheese. Objective analysis on the players and forces moving the business of travel.

Explore our research portal.

Subscribers gain access to the LQ360, our signature global travel ecosystem Query Set. We crowd source intelligence from across the travel value chain and refine it into 360 of the biggest strategic questions now facing the industry. Queries are updated on a rolling basis and published quarterly.

Learn more about the LQ360 framework and methodology.

Subscribers also get premium articles and data sets, forecasts and trends analysis on what's really moving travel markets: