The LQ360 - Our Framework for Travel Market Predictions

Click LQ360 to download

Click LQ360 to download

LQ360CYCLE.png

LQ1.    How should we identify and engage our most valuable customers?
LQ2.    How do I calculate CLV (customer lifetime value)?  
LQ3.    How do I build and manage brand love at scale?
LQ4.    Will China’s online travel giants gain traction with Western consumers?
LQ5.    Can cruise operators reduce their dependency on travel agent consortia?
LQ6.    What are Massive Simultaneous Online Social Communities (MSOSCs)?
LQ7.    How will I attract and retain the right corporate talent?
LQ8.    Can we start charging for checked bags without undermining our brand promise?
LQ9.    Is there a better way to track ROI on our brand advertising campaigns?
LQ10.    Should we integrate Apple Pay, Alipay, and Google Pay into our customer gateway?
LQ11.    How can we grow revenue and profits by better anticipating customer needs?
LQ12.    How do I make the hard, strategic pivots while keeping my stakeholders happy?
LQ13.    What is a data lake?
LQ14.    Should we flag our hotel property or stay independent?
LQ15.    Will smart rooms create real value for our guests?
LQ16.    Do we really need to upgrade our hotel operations software?
LQ17.    How do I nurture team buy-in for the adoption of emerging and untested technologies?
LQ18.    What is a smart contract?
LQ19.    Did we set aside budget for our WeChat strategy this year?
LQ20.    Which airline merchandising software provider should I go with?
LQ21.    Can we (destinations) tell a positive story with our ad spend attribution data?
LQ22.    Is it too early to start thinking about Gen Z?
LQ23.    Will 2018 be the year that Airbnb goes public?
LQ24.    How will metasearch technology play out for alternative accommodations?
LQ25.    Will Airbnb go into the property management business?
LQ26.    When will Apple enter the race and integrate hotel search into its ecosystem?
LQ27.    Will it be Google Assistant or Alexa that completes the first voice-initiated hotel booking?
LQ28.    Will these economic tailwinds hold up through 2019?
LQ29.    What can we do to improve our net promoter score?
LQ30.    How do we get our revenue management, ecommerce, and marketing teams to collaborate?
LQ31.    Will the OTAs and Hotels partners together to compete against Google?
LQ32.    Should we ratchet up or pull back on our Facebook ad spend?
LQ33.    Should we hire that behavioral economics firm to clean up our pricing strategy?
LQ34.    Should we commit to Expedia's hotel software in exchange for better rates?
LQ35.    How much budget should I allocate to Google AdWords vs. Google Hotel Ads?
LQ36.    Will General Data Protection Regulation derail my direct marketing road map?
LQ37.    Should we (can we) acquire TripAdvisor?
LQ38.    Are oil prices really inching back up?
LQ39.    Can Europe afford to squeeze Google out?
LQ40.    Will regulators look to regulate big tech?
LQ41.    How do we merge and mine customer data stored across our myriad of applications?
LQ42.    How much will Alexa-in-every-room actually cost me?
LQ43.    How do we protect our employees from sexual misconduct?
LQ44.    What can airlines do with travel as a subscription?
LQ45.    What can airlines learn from Amazon (if anything)?
LQ46.    Will Amazon acquire a boutique hotel chain to improve its image as a lifestyle brand?
LQ47.    Is it too late to establish a beachhead in China?
LQ48.    Will Consumers warm up to Google’s ad-driven search model?
LQ49.    Is NDC the right direction for my airline?
LQ50.    Will IATA build its own blockchain protocol to compete with Winding Tree?
LQ51.    How deep will Europe’s tour operators push into the hotel business?
LQ52.    How can we brand our city to attract more events?
LQ53.    How can we leverage in-car entertainment to promote our hotel brand?
LQ54.    Is our food and beverage division helping or hurting our brand?
LQ55.    How can we leverage blockchain to develop a more effective loyalty program?
LQ56.    Which wellness and self-care brands make sense for us to partner with?
LQ57.    Are Spain’s hotel megabrands aiming for a global push?
LQ58.    Is lifestyle branding too contrived and scripted for the times?
LQ59.    Is our creative DNA bogged down by too much process?
LQ60.    Are equities markets at risk of deflating?
LQ61.    Can we (airlines) convince customers to shop with them for non-flight travel products?
LQ62.    How can we use facial recognition tech to enable a more seamless customer experience?
LQ63.    How do we work with our hotel partners in a post rate parity world?
LQ64.    Does it make sense for us to launch our own crypto asset?
LQ65.    Can cruise brands successfully win over the next generation of traveler?
LQ66.    Will going private give us the strategic flexibility we need to transform?
LQ67.    Will tokenization become a new paradigm in economic development?
LQ68.    Are corporate spinoffs the way to go?
LQ69.    How can we streamline our payment rails to reduce fees on cross-border payments?
LQ70.    What is a utility token?
LQ71.    Is Airbnb’s move into traditional hotels a sign of its strength or weakness?
LQ72.    Can Twitter become a significant advertising channel for travel brands?
LQ73.    Did we (hotels) go too far with our asset-light approach to growth?
LQ74.    How will dynamic (demand-driven) pricing play into our customer loyalty strategy?
LQ75.    Does it make sense to launch yet another soft hotel brand?
LQ76.    What else can we (airlines) unbundle from the air travel experience?
LQ77.    How can we (airlines) use our first-point-of contact advantage to cross-sell customers?
LQ78.    Will in-flight WiFi become a must-have for our economy passenger class?
LQ79.    How do we find the right balance between high-tech and low-tech?
LQ80.    What is ethical tech?
LQ81.    Do customers really want to disconnect from their devices?
LQ82.    Can Hotel Tonight maintain and grow its last-minute booking niche?
LQ83.    Which digital mapping technology should we use for our application?
LQ84.    How can we (hoteliers) promote a culture of community among our guests?
LQ85.    Does it make sense to complement our hotel inventory with serviced apartments?
LQ86.    When will the GDSs and online travel agencies fully embrace the NDC protocol?
LQ87.    What is the open-source model and what does it mean for travel technology?
LQ88.    How can we leverage augmented reality in our meetings and event spaces?
LQ89.    What are micropayments and how will they power the internet of things? 
LQ90.    What should I know about Telegram and TON (the Telegram Open Network)?
LQ91.    How will my marketing program evolve in an increasingly decentralized economy?
LQ92.    Why is Facebook adjusting its formats to target groups instead of individuals?
LQ93.    Will the Trump administration pass a meaningful infrastructure spend bill?
LQ94.    Should we reserve budget for an on-property yoga and wellness studio?
LQ95.    Is surge pricing for restaurants a good idea?
LQ96.    Will peer-to-peer car sharing transform or sink the traditional car rental market?
LQ97.    How can we (suppliers) combat cyber fraud by improving our digital identity processes?
LQ98.    How will the decline of traditional retail impact my city’s value proposition for visitors?
LQ99.    When will virtual reality start cannibalizing actual travel?
LQ100.    How will the Trump tax reforms impact our profitability and stock performance?
LQ101.    How can we use digital marketing to control tourism flows through our cities?
LQ102.    What is the difference between a tourist and a visitor?
LQ103.    Do I need to start offering vegan and gluten-free options in my in-flight menu?
LQ104.    Can I afford to distance my brand away from big tech?
LQ105.    How do we (hotel mega chains) keep our hotel owner partners happy?
LQ106.    Will the big hotel chains spend enough on technology to evolve as platforms?
LQ107.    Are serviced apartments money makers or money losers?
LQ108.    Are governance and protocol standards initiatives making the challenge worse?
LQ109.    Is Airbnb now an upscale accommodation brand?
LQ110.    Will the big hotel chains start distributing their inventory through Airbnb?
LQ111.    How can we partner with Netflix, Hulu, and Amazon Prime to tap new audiences?
LQ112.    Is it still too early to invest in virtual reality content?
LQ113.    How will the rise of 5G networks impact my hotel experience?
LQ114.    Can we use augmented reality to upgrade our three-star property into a five-star?
LQ115.    Are service robots a viable and sensible hotel staff augmentation strategy?
LQ116.    When will virtual reality start cannibalizing actual travel experiences?
LQ117.    Has Airbnb reached a saturation point with its owner-occupied inventory?
LQ118.    Should we (hotels) get out of the business of food & beverage all together?
LQ119.    How do we use our hotel as a storefront to cross-sell product brands?
LQ120.    Can we afford (not) to hire another data scientist?
LQ121.    How much will the airlines and hotels spend on World Cup ads this year?
LQ122.    How can we deploy gaming and gamification to promote our brand?
LQ123.    Which niche social media platform will Facebook copy next?
LQ124.    How will Facebook monetize its WhatsApp user base?
LQ125.    Will WhatsApp for Business go mainstream as a customer engagement tool?
LQ126.    What is our brand story and are we doing a good job telling it?
LQ127.    Do we need to worry about net neutrality?
LQ128.    How do we motivate our top managers to stay with the company?
LQ129.    How do we align and manage content to changing local cultures and trends?
LQ130.    Do we have an authentic relationship with our most loyal customers?
LQ131.    What is our influencer-marketing strategy?
LQ132.    Where will “Big Tech” invest its cash windfalls?
LQ133.    How can we blend our SEO and SEM efforts to produce better results?
LQ134.    Do all of our customers deserve equal treatment?
LQ135.    Are consumers losing trust in our user-generated reviews?
LQ136.    What is the difference between descriptive, predictive and prescriptive analytics? 
LQ137.    How can we innovate our pricing strategy to give customers more choice?
LQ138.    How can we (enterprises) incentivize business travelers to spend less on travel?
LQ139.    What is price discrimination and is it legal?
LQ140.    Is our website optimized for voice search?
LQ141.    Will automation eliminate or augment my role at this company?
LQ142.    Should we adopt a “line-led” approach to our digital transformation strategy?
LQ143.    Is my brand specialized and differentiated enough to build a loyal following?
LQ144.    Are we doing enough to track our online reputation?
LQ145.    How will driver-less cars transform my city experience?
LQ146.    Have the big online travel agencies seen their day in the sun?
LQ147.    Will large corporate travel buyers embrace blockchain adoption?
LQ148.    How can we monetize our historical customer data?
LQ149.    What are “middleburbs” and can they become visitor destinations?
LQ150.    How can we use Amazon retail data to target our customers with better offers?
LQ151.    Does it make sense for us to advertise with retail legacy brands like Walmart?
LQ152.    Are wellness apps an acquisition target that we should consider?
LQ153.    Are we doing enough to attract “Emerging High Value Customers?”
LQ154.    Can airlines differentiate by creating a non-commoditized experience?
LQ155.    Should we build our own or go with a third-party reservation systems provider?
LQ156.    Should we ditch our mainframes and migrate completely over to the cloud?
LQ157.    Can we carve out another branded fare family for our economy fliers?
LQ158.    What share of my total revenues and profits come from ancillary sales?
LQ159.    Who should we partner with to cross-sell hotels on our website?
LQ160.    Will Airbnb roll out a flight-search feature this year?
LQ161.    Which company will Accor Hotels acquire next?
LQ162.    Will regionalism make a comeback?
LQ163.    Are we (DMOs) duplicating efforts with our chamber of commerce?
LQ164.    Are we up-selling / cross-selling our customers too aggressively?
LQ165.    Can the OTAs afford to lose search share traffic to Google Flights?
LQ166.    Will corporate travel buyers warm up to NDC?
LQ167.    How do we tailor our luxury hotel brand to a global and diverse consumer base?
LQ168.    Are we a hospitality company or a technology company?
LQ169.    Are millennials finally settling down?
LQ170.    Is direct-connect the future to airline channel connectivity?
LQ171.    Will Booking.com power Apple’s hotel inventory?
LQ172.    Should we market our hotels and services to non-guests (locals)?
LQ173.    How do we connect with the gig economy traveler?
LQ174.    Will our spend tracking data be enough to secure funding for next year?
LQ175.    Will high-speed internet become the competitive differentiator for hotels?
LQ176.    Why did Amazon pick destination X for its second headquarters?
LQ177.    Which secondary city should I look at to expand my boutique hotel brand?
LQ178.    How much will flexible hotel checkout times cost me?
LQ179.    When will Google start aggregating alternative accommodations inventory?
LQ180.    Will HomeAway consolidate its fragmented brand portfolio?
LQ181.    Is high-speed rail cannibalizing or creating new demand for air travel?
LQ182.    Will TripAdvisor quietly deemphasize hotel search to focus on tours and activities?
LQ183.    How can we pick up the pace on uploading more tours and activities suppliers onto our platform?
LQ184.    Will Momondo become Priceline’s flagship metasearch brand in Europe?
LQ185.    Are we spending too much on performance marketing (and not enough on brand)?
LQ186.    How will the sharing economy impact local cost of living?
LQ187.    Will alternative accommodations become the new standard for luxury?
LQ188.    Is our (airline) seat map pricing optimized in line with our core customer base?
LQ189.    What can chatbots do to reduce our customer service costs?
LQ190.    Should we consider a completely liquid point scheme that allows members to spend points at any point of sale?
LQ191.    How long can SnapChat maintain its counter-culture appeal?
LQ192.    Are smart cities smart enough to manage tourism flows effectively?
LQ193.    Will Europe’s intercity coach juggernaut Flixbus make a successful break into the U.S. market? 
LQ194.    How can we (tourism bureaus) form stronger local partnerships to strengthen our brand message?
LQ195.    Will more cities look to collect on a tourism tax?
LQ196.    How will Europe’s data protection laws impact the startups that we decide to invest in?
LQ197.    Will the USA brand prosper or decline as a result of geopolitical tensions?
LQ198.    How is consolidation playing out in the vacation rental management business?
LQ199.    How will luxury hotel brands grow their alternative accommodations inventory?
LQ200.    Will this be the year that Instagram becomes bigger than Facebook?
LQ201.    How will performance marketing play out in the tours and activities space?
LQ202.    What does an omni-channel marketing organization look like?
LQ203.    Are we matching our pricing with what our customers are willing to pay?
LQ204.    Does it make sense for us (DMO) to go 100% digital this year?
LQ205.    Is my mobile experience easy to navigate, personalized, and convenient?
LQ206.    Can we (legacy airline) compete on both price and traveler experience?
LQ207.    Should we take a stance on relevant social issues as part of our brand strategy?
LQ208.    Is globalization killing our local culture?
LQ209.    How can we use GIF files as part of our marketing strategy?
LQ210.    Will Facebook Stories die out?
LQ211.    Will WeChat gain traction with the western business traveler?
LQ212.    Is Silicon Valley still the best place for my startup?
LQ213.    How can I (airline) better leverage data to identify purpose-of-travel?
LQ214.    What’s the difference between retailing and merchandising?
LQ215.    Can Microsoft (on Bing) offer hotel advertisers a meaningful alternative to Google?
LQ216.    Can Uber break out of its brand reputation malaise?
LQ217.    Who will take the lead on the flying cars market: airlines, car manufacturers, Uber, or Google?
LQ218.    Is customer centricity the same thing as customer service?
LQ219.    Are we (airlines) offering value or stripping it away with our retailing program?
LQ220.    At which segment of the customer journey should I try to upsell my customer with add-ons?
LQ221.    How can I bundle core services and add-ons without confusing or frustrating the customer?
LQ222.    How will genealogy play into traveler decision making?
LQ223.    How will a two-term Trump presidency impact U.S. tourism?
LQ224.    How do I work with Google Maps to market my hotel better?
LQ225.    Should we legalize Marijuana to improve our destination brand?
LQ226.    How can we use AI-as-a-Service to reduce costs?
LQ227.    What will be the next escape room?
LQ228.    Can we go further in our customer segmentation strategy?
LQ229.    Are we doing enough to market to the LGBT community?
LQ230.    How will Google, Amazon, IBM and Microsoft compete on AI applications?
LQ231.    How will increased longevity and lower birth rates impact travel?
LQ232.    How will city regulations on rentals impact Airbnb’s road to IPO?
LQ233.    Should I (consumer) buy that second beach home as an investment property?
LQ234.    Should we bring our programmatic buying functions in-house?
LQ235.    What will Alibaba do in travel?
LQ236.    How will Brexit impact our airlines business?
LQ237.    Are we overwhelming our guests with too many choices?
LQ238.    What will the travel industry do with smart glasses?
LQ239.    Has Google’s top-of-funnel dominance killed innovation in travel search and discovery?
LQ240.    What can we do to digitize group travel bookings?
LQ241.    Should we consider a work-abroad program as a corporate recruitment tool?
LQ242.    Which property management firm should I (vacation rental owner) sign on with?
LQ243.    Will landlords look for ways to work with (not against) tenants and sharing economy apps?
LQ244.    What share of total web search comes through voice channels?
LQ245.    Does video content production and hosting warrant web hosting costs?
LQ246.    How can we (destinations) adopt a better visitor dispersal strategy?
LQ247.    What can hotels learn from WeWork and other co-working platforms?
LQ248.    How will voice search improve travel management processes and apps?
LQ249.    How can we make our business travelers feel less managed?
LQ250.    Will Airbnb’s Friendly Buildings Program take off?
LQ251.    Can we finally come up with a new word for bleisure?
LQ252.    How can we incentivize our employees to spend less on travel?
LQ253.    What does the future of organizational design look like?
LQ254.    What can we learn about branding and design from Spain’s many successful brands?
LQ255.    Is blockchain a wild goose chase?
LQ256.    What will corporate venture funds invest in next?
LQ257.    What share of our customer engagements come through chat channels?
LQ258.    How will the rise of Google Hotel Ads impact independent hotel distribution?
LQ259.    Is it time to update our CRM system?
LQ260.    Can low-cost carriers grab significant share of the transatlantic market?
LQ261.    Is having too many reviews a bad thing?
LQ262.    How can use cohort analysis to get a better read on my customer’s needs?
LQ263.    Is my phone spying on me (consumer)?
LQ264.    L.A., New York, or Nashville for my next trip (consumer)?
LQ265.    Is “tourist” a dirty word?
LQ266.    How can we (restaurant review sites) integrate deeper into the customer journey?
LQ267.    Is it time to refresh our digital color palette?
LQ268.    Is our team and CRM system equipped to pull insights from our data?
LQ269.    Do we have a PR crisis management strategy in place?
LQ270.    Are in-destination experiences really the next big online travel segment?
LQ271.    How will AI impact our company’s internal decision-making processes?
LQ272.    Can small aircraft really disrupt the regional commercial aviation market?
LQ273.    Are we (startups) searching for an effective business model or are we executing on one?
LQ274.    Do serviced apartments offer a better stay experience than owner-occupied rentals?
LQ275.    How fast can we (startups) get a minimum viable product to market?
LQ276.    Are we incorporating agile product development methods?
LQ277.    Should I (Airbnb host) include my rental income on my refinance loan application?
LQ278.    What is location analytics and how can I use it to improve my on-premise hotel marketing?
LQ279.    What is universal basic income?
LQ280.    Is my digital content optimized for Google’s mobile-first search algorithm?
LQ281.    How can we get more flexible with our payment strategies?
LQ282.    Should we go with an alternative (non-.com) top-level domain for our start-up?
LQ283.    Which “big tech” brand will be the first to adopt blockchain in a meaningful way?
LQ284.    Should my children start learning Mandarin?
LQ285.    How do we get local residents and visitors to engage on a deeper level?
LQ286.    How is my hotel showing up on Google Maps?
LQ287.    Are our city planners collaborating with our tourism promotion teams?
LQ288.    Does our destination brand reflect our community values?
LQ289.    How can we protect our customer data from cyber criminals?
LQ290.    How can we leverage AI to improve our brand loyalty?
LQ291.    Which loyalty network should we integrate with?
LQ292.    Is blockchain a wild goose chase?
LQ293.    Will Ctrip overtake Expedia and Priceline on revenues?
LQ294.    Will Google overtly move against its OTA partners in favor of supplier ad revenue?
LQ295.    What is the difference between a crypto currency and a crypto token?
LQ296.    What do we need to know about talent management?
LQ297.    Is augmented reality primed to disrupt the in-destination travel experience?
LQ298.    What is the difference between experiential and transformational travel?
LQ299.    How can we channel our least-price sensitive customers to our owned booking channels?
LQ300.    What’s the difference between a virtual assistant and a virtual companion?
LQ301.    How can we (marketers) influence virtual companions?
LQ302.    Is optimized total revenue management a realistic goal given our corporate structure?
LQ303.    Will AI assisted bundling kill the hotel booking app?
LQ304.    Are we giving our customers enough flexibility to rethink their purchase decisions?
LQ305.    Does customer centricity apply to destinations as it does to service and product brands?
LQ306.    How can we foster organizational transparency to improve our brand reputation?
LQ307.    What data should we share with our reseller partners?
LQ308.    Have we fallen out of touch with our boomer base?
LQ309.    Is Google really a cheaper alternative to the traditional OTAs?
LQ310.    Will Airbnb’s 3-5% service charge put pressure on Expedia and Priceline to lower hotel commissions?
LQ311.    How will an incremental decrease in commission take impact OTA profitability?
LQ312.    What is our experiential brand-marketing strategy? 
LQ313.    How can we surprise and delight with unusual partnerships?
LQ314.    Why are consumers adopting a power-of-now, being present mentality?
LQ315.    Are we looking at a future where people live semi-nomadic lives?
LQ316.    Do we need a new word for authentic?
LQ317.    How will the future of work impact business travel demand?
LQ318.    To what degree does artificial intelligence already impact our travel decision making?
LQ319.    How should I tailor my marketing strategy to address a growing global middle class?
LQ320.    Are we a tourism marketing agency or a tourism management agency?
LQ321.    Can we sustain our Amazon Web Services (AWS) costs?
LQ322.    Will Airbnb’s move into traditional hotels open room for a new home sharing brand?
LQ323.    Is Google travel an alternative or complement to traditional OTAs?
LQ324.    How can we work with supplier and distributor partners to ensure we are sending a consistent message about our community?
LQ325.    How far will video content go in replacing text?
LQ326.    How can we (destinations) get creative with our marketing and branding to stick out of the crowd?
LQ327.    How can we ensure a seamless transition between our offline and online marketing channels?
LQ328.    Would a brick-and-mortar storefront be worth the investment?
LQ329.    Will Airbnb need to spend more on performance marketing with Google as it expands into traditional hotels?
LQ330.    How can we ensure a global frictionless payment experience?
LQ331.    Are flashy native ad campaigns worth the effort and budget in the age of digital?
LQ332.    What can we do stand out from among the thousand other destinations out there?
LQ333.    Will Google Trips come to dominate the tours and activities space?
LQ334.    What is the difference between a low-cost and a low-fare carrier?
LQ335.    Is the increasing ad spend by the OTAs a sustainable business model?
LQ336.    Should the word “belonging” become central to our brand purpose?
LQ337.    How can we use equity crowdfunding to fund our hospitality concept?
LQ338.    Can Airbnb break into business travel in a meaningful way?
LQ339.    How can we incorporate wearable tech data to understand traveler emotion?
LQ340.    Is instantaneous translation transformative for travel?
LQ341.    Which language learning app should I download?
LQ342.    Does Pinterest make sense for our brand?
LQ343.    How can we use ai to curate custom content for our customers?
LQ344.    We need to nurture more corporate “intrapreneurs”.
LQ345.    Do our employees feel inspired or apprehensive toward our corporate culture guide?
LQ346.    Will Expedia and Priceline become the next big hotel chains?
LQ347.    Are travel brands keeping up with growing consumer expectations?
LQ348.    How will Ctrip push deeper into the U.S. and Europe tours and activities space?
LQ349.    Is there a way for Expedia to participate in the China market?
LQ350.    Is loneliness in the age of big tech a public health crisis?
LQ351.    Perhaps we should reconsider our offline marketing budget.
LQ352.    Will 2018 be the year that the meetings industry says goodbye to the lanyard?
LQ353.    Are the big hotel chains better positioned in China than the Western OTAs?
LQ354.    What will consolidation in the corporate travel management space mean the online travel ecosystem?
LQ355.    How will the proliferation of electric vehicles impact the traditional car rental market?
LQ356.    Can we (U.S. low-cost carriers) win over the consumer with our bare-fare model?
LQ357.    Can Facebook win back younger audiences?
LQ358.    What is Gen Nice and how do we connect with new generation of vice-averse consumer?
LQ359.    Can we still sell our customer data in a post privacy regulation era?
LQ360.    Do we need to find a new name for travel?