Content Strategy

People don’t buy what you do, they buy why you do it.
— Simon Sinek

Digital media is ubiquitous and synonymous with sound branding and marketing strategy. Functional brands, lifestyle brands, smart brands, sexy brands - all manner of successful brands know how to create and deploy content effectively. LUFT knows media. We worked with to transform a scrappy, opinionated travel trade media upstart into a respected research authority covering a trillion dollar global sector.

LUFT helped Northstar Travel Group build its presence in Europe by setting, managing and executing on a comprehensive research publication program for Phocuswright, its premium industry content brand. Efforts culminated into the Phocuswright Europe, a continental multi-day executive conference.


LUFT worked with another vertical business media brand to help capitalize on the company's expert knowledge of a niche industry and market geographic: Nearshore Americas, the leading authority on the IT services outsourcing industry in Latin America. As part of our efforts, LUFT helped refocus the publisher's content toward premium and downloadable reports. As part of the bigger publication agenda, we also helped frame the conversation around the region as an opportunity for global IT services brands. LUFT implemented a content marketing strategy aimed at helping the likes of TATA Consulting Services (TCS), CapGemini, and Infosys establish themselves against local and entrenched competitors.  



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