Helping travel brands navigate change.
Welcome to LUFT. We help travel brands make better decisions. Get to know our research services. Explore our insights.
The LQ360: A Query-Based Framework For Travel Market Predictions
Good questions yield good results. Travel industry leaders should focus on building a healthy "query culture" to improve decision outcomes.
How Will AugmentedReality Impact Your
Make no mistake. Augmented reality has the real potential to transform travel within a decade. Where were you ten years ago?
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Watching documentaries in virtual reality could just be better than the real thing.
Alibaba's Taobao has the scale and customer data to make tsunamis in China's online travel market.
There may never be a good time to rebuild America’s infrastructure- so goes the argument. Meanwhile Europe and China are doubling down.
Virtual reality is reaching critical mass. This year’s Olympics coverage could be a watershed. While still limited and still clunky, the time for travel brands to start budgeting for VR content is fast approaching.
Less person-to-person interaction likely means more single-occupant households. Longer-run, this could translate into a lower incidence of travel.