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Frameworks, Data, Insights, Predictions.

Welcome to LUFT, a research firm focused on benchmarking unprecedented change in human mobility. We analyze the brands, trends, and forces that inspire us to move.


MODELS

There is order to the chaos.


MORE ANALYSIS

Amazon Prime reached 100 million paying subscribers. Your margin, my opportunity.


FRAMEWORKS

Good questions yield good results. Travel industry leaders should focus on building a healthy "query culture" to improve decision outcomes.


LATEST INSIGHTS

MORE INSIGHTS.