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Deep Research, Bold Insights.

Welcome to LUFT. We help travel brands make better decisions. Get to know our research services. Explore our insights.


INTRODUCING

Good questions yield good results. Travel industry leaders should focus on building a healthy "query culture" to improve decision outcomes.


FEATURED ANALYSIS

Make no mistake. Augmented reality has the real potential to transform travel within a decade. Where were you ten years ago?


ANALYST STREAM

MORE INSIGHTS.